Monday, May 4, 2009


What an amazingly insane week it has been! I could never have imagined how successful our first week would be. Frank Food and Me now features in 4 cafes across Melbourne, and the feedback has been unbelievable. We delivered our first batch of cakes on Friday to three stores for their weekend trade. It was to be a testing ground for future purchases, and this is the feedback we received...

"People can't get enough of your cakes, they are so beautifully presented, and stay so moist and yummy that I have sold out of all of my weekend's supply just on Friday, we are going to have to do bigger orders starting this week", Ange.

"Well, they have all sold out already, let's get another batch of the same for Monday, people are loving them." Sam.

"We sold out of everything on Saturday, and I would love the same again for Monday, and I would be very interested in your savoury pies, when you get them up and going!" Judith.

So it seems we are in business. Absolutely exhausted, surrounded by stamped pieces of cake paper, driving all over Melbourne every five minutes to get ingredients cos we keep running out, and having constantly sticky fingers from so many cake mixes, but we are TOTALLY happy.

Thank you everyone for all your support and positive feedback. I received about 40 emails when we announced our cakes on the blog, and I just don't have time to write back to everyone for now, but I am sincerely appreciative of the support. It is extra important because selling cakes wholesale means you operate in a bubble a bit, relying on the retailers feedback, so it's great to hear from everyone.

I had a moment today when dropping off a delivery, where I saw a lady choosing a cake from my selection, with her child. Her comments as she worked her way through each type of cake were so uplifting and a rare moment of feedback direct from the horse's mouth.

We can't believe you guys want to buy what we just love cooking, it is wonderful.

Thank you everyone! Hope we can be serving in your neighbourhood cafe soon!

Frank, Food and Me Cakes are available at a growing number of cafes throughout Melbourne's CBD and south of the river.

The Official First Orders leave the kitchen!!